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Director of Community Relations

Herndon, VA

About us:
Morgan Stephens represents the nation’s top healthcare systems offering the highest compensation and benefits to our top candidates.   We are created and managed by experienced industry professionals in healthcare. As a leading provider of contract, contract to perm, and direct placement recruiting services to healthcare organizations throughout the United States, we have successfully served the needs of our employees and clients by placing thousands of quality healthcare professionals into organizations seeking top talent.

OPEN POSITION TITLE: Director of Community Relations
REPORTS TO: Executive Director
LOCATION: Herndon, VA 


POSITION SUMMARY: The Director of Community Relations is responsible for maintaining the census goals of the community through acquisition of the desirable resident population. This is accomplished through the development and implementation of a marketing plan (with the Executive Director) and through public relations.



  1. Develops a current Sales/Marketing Plan which is updated on an ongoing basis.
  2. Encourages resident referral leads which are a significant proportion of new leads generated.
  3. Develops outreach Program Services which produce viable new leads and pro-actively identifies and pursues publicity opportunities.
  4. Utilizes an automated lead tickler system for scheduling lead follow-up.
  5. Assures that phone-out goals are consistently met.
  6. Assures that appointment goals are consistently met.
  7. Assures that “Active” leads are contacted at least monthly.
  8. Conducts weekly individual Hot Lead Meetings.
  9. Utilizes Hot Lead Report which reflects consistent progress in upgrading leads. There are consistently at least 20 hot and warm leads being worked per sales person.
  10. Assures that sales staff has been trained in the fundamentals of selling and utilizes training techniques in accordance with policies and procedures.
  11. Implements monthly sales training modules with sales staff and works to create a motivating and positive sales environment.
  12. Develops a protocol to assure that each Marketing Representative is shadowed monthly by the Director of Community Relations to fine tune sales techniques.
  13. Works collaboratively with Coordinators to emphasize operations’ role in sales and marketing.
  14. Meets occupancy, sales and move-in projections and assures that move-ins occur within 60 days.
  15. Assures that leases are properly passed on to the Director of Marketing/ Operations to minimize cancellations.
  16. Assures that monthly fee increases on turnover units are managed to maximize revenue, while minimizing lost revenue days due to unoccupied units. Rental allowances are minimized and stay within budget guidelines.
  17. Produces monthly budget variance reports in accordance with policy.
  18. Assures that sales/marketing reports are timely, accurate and complete.
  19. Puts customer service first; ensures the residents and families receive the highest quality of service in a caring and compassionate atmosphere which recognizes the individuals’ needs and rights.
  20. Assists in ensuring the safety of all community residents being familiar with his/her role in carrying out the site’s fire, safety and disaster plans and by being familiar with current MSDS.
  21. Performs all other duties as requested.


  1. Must have demonstrated experience in sales and marketing and be sensitive to the needs of elders and disabled persons.
  2. Minimum of 3 years healthcare marketing experience is preferred.
  3. Minimum of Associates degree in health care administration, business management, marketing and/or public relations is preferred.
  4. Must be able to read, write and understand the English language.


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